Are you looking to implement a new digital marketing strategy? If so, it’s worth noting the importance of content across various mediums. From blog posts to infographics to videos and beyond, there are many ways that content can be used to grow one’s business. This is where the expertise of a content marketing agency can come into play. Not only will they make recommendations based on your needs and goals but, more importantly, ensure that the highest quality of content is crafted and disseminated. To this end, following this content marketing checklist.
Understand Your Goals – The first step to follow, as far as your content marketing checklist is concerned, is to understand your goals. To be more specific, understand those that you aim to achieve in both the short term and over a longer period. For example, what are your key performance indicators? Are your KPIs rooted in website traffic, sales, or social media followers, just to name a few? Are you looking to create content solely for the purpose of generating leads or is your focus set on other feats? Whatever the case may be, a clear understanding of one’s goals is essential in crafting an effective content marketing strategy.
Determine What Content You’d Like to Create – Next, determine what content, in particular, you’d like to create. Keep in mind that certain types of content will require their own approaches, meaning that you’ll have to be more strategic. For instance, when developing whitepapers, there is an emphasis on data collection and analysis. When designing infographics, it goes without saying that graphic design expertise will be required. If you’re struggling to determine what content will serve your needs best, consult a social media agency. They will recommend you future steps to follow, allowing your content marketing checklist to be followed to the letter.
Perform Keyword Research – It’s vital that, when creating content, specific keywords are utilized. Keyword research plays a critical role in search engine optimization and digital marketing as a whole. It will allow you to determine what your audience is most likely to search for. In addition, you will gain ideas as to where you should take your content marketing efforts next. Both short and longtail keywords are recommended since there are variations to popular searches to consider. Keyword research helps with the creation of high-quality content. Moreover, it increases the likelihood of your business appearing more prominently in search engine results.
Consider Ways to Futureproof or Repurpose Content – When developing content, you must think of ways to futureproof it, as well as methods of repurposing down the road. In terms of futureproofing, evergreen content is integral. Unlike time-sensitive pieces, news stories included, evergreen material seldom loses its value. As a result, its value holds up over time, allowing businesses to enjoy sustained traffic and activity. When it comes to repurposing content, there are multiple possibilities to consider. It wouldn’t be unfathomable for a blog post to be transitioned into a slideshow presentation or informative video. These methods will help your content become that much more valuable.
Market Your Content – Even though content creation is important, it won’t matter as much unless it’s properly marketed. There are a few possibilities to help your content reach as many people as possible. For instance, if you have a list of clients with email addresses, you may wish to adopt an email marketing campaign. This will allow you to distribute relevant content to a specific audience, notifying them of news related to your company or informative articles that are relevant to their interests. Furthermore, you can reach audiences based on their geographic locations, activity as it relates to your company’s website, and other such factors. Don’t forget to market your content through different means.
Measure Results to Take Future Steps – How well is your content performing? Measure results over the long term to learn about content performance and, just as importantly, potential steps to take. If your content is performing to expectations, it wouldn’t be wise to change too much about your content marketing efforts. However, if there is room for improvement, adjust accordingly. If you’re investing in a certain type of content that isn’t performing, shift your focus to another medium and measure its effectiveness by comparison. This may be the most important item on your content marketing checklist to follow.
About fishbat: fishbat is a full-service Long Island SEO and marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.