With only a few days left in 2021, it’s fair to assume that businesses have plans for the future in place. Not only do they have visions of what they’d like to see in 2022 but, more likely than not, they’ve mapped out how their goals will be reached. Certain goals can be achieved with the help of online marketing agencies, whether they’re in relation to social media growth, search engine optimization, among other digital efforts. What should be included in this conversation as well is brand awareness, allowing businesses to grow and reach wider audiences. In other words, brand awareness in 2022 should be a target you strive to hit.
Generally speaking, brand awareness refers to how businesses build recognition, not only in terms of themselves but the products and services they offer. Simply put, it positions your brand in such a way that the public becomes familiar with it, even if they may not know the entirety of its importance. Brand awareness can be built in a number of ways, including graphic design and social media efforts. Whether you’re a longtime business owner or an aspiring entrepreneur itching to get their foot in the door, here’s what to know about brand awareness in 2022.
To get the most out of brand awareness in 2022, as well as the years to come, understand what makes your company stand out. It’s safe to say that no matter your industry, the landscape has never been more competitive. This is especially true given the advent of digital media and how everyone has access to it. To ensure that you stand out from the pack, focus on what makes your brand unique. Are you known for your customer service, addressing concerns and working toward the goal of your clients? Are your services broad, meaning that you can offer full-service experiences where competitors cannot? Having this information will allow you to better position your brand moving forward.
Next, focus on building a brand voice. For those that don’t know, a brand voice refers to the way in which a business interacts with the public, its customers to be more specific. The brands that see the most user interaction have built trust with their audiences. There’s no such thing as a “right” brand voice, as this can range from playful to intellectual to authoritative. However, for it to be effective, it must be consistent. For example, if a business is active on multiple social media platforms, the same brand voice should be used. Whenever content is published for public consumption, the aforementioned brand voice must be seen.
As one’s brand is developed via public attention, few vehicles aid the latter to the degree that search engine results do. To this end, business owners shouldn’t overlook the importance of search engine optimization. Not only does this make your brand more visible but it will result in more web traffic, which can lead to everything from lower bounce rates to increased conversions, the latter including email newsletter sign-ups, contact form completions, and on-site transactions. You can improve your website’s own SEO by ensuring it’s responsive across different platforms, proper tagging is implemented, and original content is seen throughout.
To stay on the subject, it comes to content creation, you should never cut corners. Content plays a crucial role in attracting users, which allows business owners to transform them into leads. Content should be created with quality of mind, which goes without saying, but it’s essential that content creation efforts are diversified. For example, if your website has a blog section that’s routinely updated, who’s to say that the information used can’t be repurposed to develop infographics or YouTube videos? Perhaps the information can be expanded upon via podcast. An experienced social media marketing agency will help you determine which types of content suit your brand and business best.
Finally, to maximize your brand awareness in 2022 and beyond, consider working with third-party entities. Networking is a must in the digital age, and if you take the time to develop relationships with said entities, you can bring more attention to your business. This can be done by forming long-term partnerships with them, trading products or services. Efforts can be more modest, though, such as guest blog posting on their websites. Whatever the case may be, if brand awareness is a key goal, it pays to expand your horizons.
About fishbat: fishbat is a full-service Long Island marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
