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Influencer Marketing: The Benefits and Best Practices to Know

Influencer Marketing: The Benefits and Best Practices to Know

In simple terms, an influencer is an individual that can persuade the purchasing decisions of an audience. Whether said audience is on Facebook, Twitter, or any other major platform, an influencer successfully lives up to their title. Thus, it would make sense for an online marketing company to incorporate this into their offerings. This brings…

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Why You Should Use Micro-Influencers in Digital Marketing Plans

Microinfluencers

From Instagram to YouTube, influencers are among the most prevalent personalities online. They are also broken down into different classifications, spanning different platforms. Micro-influencers, by definition, are individuals that boast highly engaged, but comparably small, followings on digital stages. While these individuals are most commonly associated with the aforementioned social media websites, they can be…

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Digital Marketing’s New Frontier: The Art of Using Cannabis Influencers Over Ads

Graph showing the different platforms and tactics used by a cannabis digital marketing company

Cannabis: one of the fastest-growing industries in recent years. As it stands, the number of states that have legalized recreational cannabis now outnumbers the number of states that it’s still illegal. Unlike traditional health and wellness brands, cannabis brands face difficulties when it comes to advertising. Cannabis companies are now turning to influencers to grow…

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Why You Should Use Physical Marketing Materials to Amplify Your Digital Campaigns

Real Estate ads appearing on a mobile phone

With the overwhelming popularity of digital marketing, traditional marketing, also known as physical marketing, tends to get overlooked. Some people think physical marketing materials are a thing of the past and that companies primarily focus on digital channels nowadays. This couldn’t be farther from the truth. Yes, digital marketing is a necessity today, but that…

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Shopping On Instagram Just Got Even Better

Girl using her credit card to shop on Instagram

If you thought shopping on Instagram was good before, you’re going to be blown away when we tell you how much better shopping on Instagram is now. Instagram is officially launching a new and improved shopping experience with an account called @shop. With Instagram’s new @shop account, shoppable posts are carefully curated across the app…

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fishbat Media Named a Top Advertising and Marketing Agency in New York by Clutch

As a digital marketing agency, we’ve helped businesses rise to the top of their SEO goals for 8 years, and we’ve never looked back. That’s why it makes us so honored and proud to be named a leading advertising and marketing agency by Clutch in New York. As a digital marketing agency, we’ve helped businesses…

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How to Market to Millennials

While some may refer to them as broke college grads, Instagram famous 20-somethings, or the ones who normalized tattoos in the workplace, others might simply call them “millennials.” They are young with money ready to spend, whether it be from parents or their new jobs, and they are definitely the ones you want to target…

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How to Market to Generation Z

Many brands assume that because their current marketing tends to fail to capture Gen Z in a meaningful way, that marketing to Generation Z, also known as the iGeneration, is not a worthwhile endeavor. However, this could not be further from the truth. How do you update your marketing strategy to attract the iGeneration and…

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