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Influencer

Digital Marketing’s New Frontier: The Art of Using Cannabis Influencers Over Ads

Graph showing the different platforms and tactics used by a cannabis digital marketing company

Cannabis: one of the fastest-growing industries in recent years. As it stands, the number of states that have legalized recreational cannabis now outnumbers the number of states that it’s still illegal. Unlike traditional health and wellness brands, cannabis brands face difficulties when it comes to advertising. Cannabis companies are now turning to influencers to grow…

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Why You Should Use Physical Marketing Materials to Amplify Your Digital Campaigns

Real Estate ads appearing on a mobile phone

With the overwhelming popularity of digital marketing, traditional marketing, also known as physical marketing, tends to get overlooked. Some people think physical marketing materials are a thing of the past and that companies primarily focus on digital channels nowadays. This couldn’t be farther from the truth. Yes, digital marketing is a necessity today, but that…

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Shopping On Instagram Just Got Even Better

Girl using her credit card to shop on Instagram

If you thought shopping on Instagram was good before, you’re going to be blown away when we tell you how much better shopping on Instagram is now. Instagram is officially launching a new and improved shopping experience with an account called @shop. With Instagram’s new @shop account, shoppable posts are carefully curated across the app…

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How to Market to Millennials

While some may refer to them as broke college grads, Instagram famous 20-somethings, or the ones who normalized tattoos in the workplace, others might simply call them “millennials.” They are young with money ready to spend, whether it be from parents or their new jobs, and they are definitely the ones you want to target…

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How to Market to Generation Z

Many brands assume that because their current marketing tends to fail to capture Gen Z in a meaningful way, that marketing to Generation Z, also known as the iGeneration, is not a worthwhile endeavor. However, this could not be further from the truth. How do you update your marketing strategy to attract the iGeneration and…

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