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How to Advertise Your Business on Twitter

Twitter sees over 500 million tweets per day and is the go-to news and information platform, making it vital for business marketing. No one will deny the importance of social media in today’s society. The prevalence of businesses using social media increases each and every day. Having a strong social presence on Twitter will do…

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How to Successfully Advertise on Facebook

Facebook has become a place that advertisers need to understand, and use to their advantage. With our very technologically focused society, it is important to know how to successfully advertise on Facebook. Although this may sound like its common sense to some, it is something important to keep in mind. Without knowing the mission, or…

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New Messenger, New Lead Generation Tactics: Changes Coming to Facebook’s Messenger

Facebook Messenger updates are here to bring your brand more engagement and leads. Ensure that your company stays on top of these updates to develop and plan future marketing tactics and continue to help your company grow. Does your brand use chatbots in Messenger? If so, you’re probably aware of their limitations. With the new…

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How to Market to Generation Z

Many brands assume that because their current marketing tends to fail to capture Gen Z in a meaningful way, that marketing to Generation Z, also known as the iGeneration, is not a worthwhile endeavor. However, this could not be further from the truth. How do you update your marketing strategy to attract the iGeneration and…

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Social Media Spring Cleaning Checklist

This social media spring cleaning checklist will help you stay organized in order to reach your digital marketing goals. The Ultimate Facebook Face-lift Before diving into and dissecting your published social content, make sure you cover the basics! You’ll want to add these items to your social media spring cleaning checklist. Profile Picture: Is your…

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Can This Parallel Tracking AdWords Update Help Reduce Lost Visits to Your Website?

You probably deal with traffic every day, in some form or another. While traffic during your morning commute might be a cause of stress and frustration, traffic to your brand’s website shouldn’t be! Thankfully, the team at Google has implemented an AdWords update, called parallel tracking, designed to load your landing page more quickly. You…

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How to Advertise Your Business on LinkedIn

LinkedIn is known as the professional social network, specifically designed for users to build connections for work and further their careers. While many users take advantage of features which display work history, find freelance gigs, and apply for jobs, LinkedIn is also a powerful tool for businesses. With the proper audience and well-timed posts, LinkedIn…

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