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Why Using WordPress Makes the Most Sense for a Small Company

WordPress

When it comes to content management systems, WordPress stands head and shoulders above the rest. Given that approximately 20 percent of all websites use it, this should come as little surprise. WordPress features everything from streamlined content management to widgets that provide additional features including SEO assistance. Long Island web design companies recommend this platform,…

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If You’re Not Using Video in Your Marketing Efforts, You’re Missing Out

Video

The prominence of online video speaks to how content is consumed today. Whether it’s for entertainment, education, or commercial purposes, video has become arguably the predominant method of reaching a wide audience. Companies that specialize in digital advertising have included video among their services and for good reason. Businesses that have not yet implemented video…

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What Voice Marketing is and How to Use It

Voice Marketing

In simplest terms, voice marketing is the process by which products and services are promoted via voice-enabled programs. Such programs can be found via smartphones, tablets, smart TVs, and contemporary automobiles, just to name a few. There are many voice-related developments in technology that have made day-to-day life easier. For example, in 2011, Apple released…

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5 Tips for Best Marketing Practices During the COVID Crisis

Marketing

During the COVID crisis, it’s essential that businesses maintain their marketing efforts. This isn’t to say that the preexisting strategies should persist, especially if they heavily emphasize products and services. Instead, they must be modified in light of the crisis in question. With the help of a digital marketing company, a business will not only…

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How to Use Geo-Mapping Ads to Increase Retail Sales

Geo-Mapping

Geo-mapping is a technique by which data is broken down and visualized based on specific geographic locations. Statistics that are involved in this process are numerous, which makes geo-mapping ads worthwhile. For retail companies driven to sell products and services, it’s essential to use the different services that an Internet marketing agency can provide. Chief…

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How to Use Email Drip Campaigns to Increase Sales

Email Drip

To reach as many prospects as possible, by keeping them posted via messages that encourage interaction, businesses would be wise to look into email drip campaigns. With this marketing tactic, a certain audience will be contacted in order to achieve certain goals. Whether it’s to promote a new product, gain feedback on a product that…

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How the Recent Google Algorithm Update Impacted Digital Marketing Companies

How the Recent Google Algorithm Update Impacted Digital Marketing Companies

If there’s one term that can be used to describe search engine optimization, it would be “everchanging.” With search engines becoming increasingly sophisticated, including finishing potential queries that users fill out in search bars, it’s vital for every digital marketing company to stay on top of their SEO game. This is especially true given the…

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How to Increase Content Distribution with Digital Marketing

How to Increase Content Distribution with Digital Marketing

One of the benefits of employing a digital marketing company is the ability to distribute to various channels. With technology playing a pivotal role in day-to-day life, it’s importance to the business world can’t be ignored. It has changed the ways that businesses communicate with their employees, reach out to clients, and perform day-to-day tasks.…

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Looking Back on 2019 — Top fishbat Accomplishments

fishbat-awards-top-marketing-agency

At the start of 2019, we made a simple New Year’s Resolution: to provide an even better digital marketing experience to our clients. Looking back now, we’re proud of how we were able to do that. In addition to revamping our look with a fresh new website, we took some time to invest in our…

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How to Run Conversion Campaigns on Pinterest

Did you know that Pinterest allows you to run conversion campaigns?! With over 100 million active users and low levels of competition, it’s a great opportunity for marketers to introduce another layer to their ad strategy. When you think of running campaigns for driving conversions, there are probably a few top platforms that jump to…

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