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The Newsletter Design Do’s and Don’ts to Follow

Newsletter Design

In simple terms, a newsletter is a piece of content that details company and industry-specific news. These can include everything from developing stories to useful statistics to promotional material, all of which work together to create an experience that’s relevant to the user. While newsletters are often associated with traditional media, print to be more…

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The Top 5 Ways Online Marketers Can Boost Website Traffic

Website Traffic

When it comes to maintaining a website, the easy work is done in the preliminary stages. These steps include developing blueprints and performing on-site work, ensuring that every element of a website functions as it should. There’s no denying the importance of a website to any company, as it not only serves as a branding…

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The Do’s and Don’ts of Live Streaming for Online Marketing

Live Streaming

Live streaming has become one of the best ways for companies to reach their audiences in the digital age. With this form of continuous content, companies will be able to enjoy ample engagement, whether they’re streaming coverage at a conference or a step-by-step instructional video, just to name a few examples. From Facebook to Instagram…

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Online Reputation Management: 5 Foolproof Ways to Build Trust

Online Reputation Management

In the digital age, especially in regard to business, one’s reputation matters. When a company works with an online marketing firm, they will do so with the intent of building their brand image. This is true for not only cosmetics, such as colors, logos, and the like, but trustworthiness. Few, if anyone, will want to…

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Email Marketing: The Top 5 Misconceptions, Debunked

Email Marketing

The benefits of email marketing are multitudinous. Not only can it help with brand awareness and audience building, but strategies can be tailor-made to specific demographics, geographic regions, and other such variables. These are just a few reasons why businesses have invested, and continue to invest, in the services that email marketing companies provide. With…

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The Traits of Online Viral Marketing That Matter

Viral Marketing

Viral marketing is defined as the practice by which interest in a product or service spreads via messages that are passed along. This is often done when one individual shares information or content with another, which creates a longer chain of communication. This results in awareness for said product or service, increasing the likelihood of…

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10 Ways to Overcome Writer’s Block Digital Marketers Must Know

Writer's Block

Have you ever had the inspiration to write but may not know how to continue or even where to begin? Were you in the middle of a script or piece of content, only to hit a mental roadblock, preventing you from moving forward? This is a situation known as writer’s block, which is more common…

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How Virtual Reality May Influence Online Marketing in 2021

Virtual Reality Marketing

The ability to create and simulate real-life environments through technology – this is the basis of virtual reality as it’s known today. To say that it has evolved over the past several years would be an understatement. What has once been considered too ambitious to bring to life has since become one of the most…

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Common Influencer Marketing Misconceptions, Debunked

Influencer Marketing Misconceptions

Defined as a promotional strategy that utilizes high-level individuals and organizations, influencer marketing is among the most common advertising strategies. Whether through traditional or digital means, this has proven effective in terms of building interest in products and services. When trustworthy sources speak positively about investments they’ve made, the audiences of said sources will be…

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Lead Nurturing: 5 Ways to Build Relationships and Boost Business

Lead Nurturing

Lead nurturing is defined as the process by which relationships with buyers and prospects are fostered over time. A sales cycle consists of multiple steps, from initial outreach to the eventual transaction and everything in between. To say that said sales cycle is intricate would be an understatement; any reputable Internet marketing company will attest…

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