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5 Online Reputation Monitoring Tips to Maintain a Positive Reputation

Online Reputation Monitoring Tips

Reputation management is defined as the process by which one’s reputation, be it an individual or entity’s, is maintained or enhanced. This process has been in existence since the days of traditional media, and with the advent of digital media, it should come as no surprise that it evolved in many ways. Today, one’s reputation…

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The Top 5 Marketing Technologies Businesses Must Use

Top Marketing Technologies

Are you a business owner looking to launch a new marketing strategy? If so, it’s important to understand the different types of technologies that exist underneath this umbrella so that you can make the most of them. From the platforms we use on a regular basis to the tools that are primarily used by marketing…

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6 Internet Marketing Tips for Coffee Shop Owners

Internet Marketing Tips for Coffee Shop Owners

Becoming a coffee shop owner is one of the most promising small business endeavors one can take part in. Not only does coffee itself never go out of style, but as a business owner, you have the opportunity to generate revenue, establish your own schedule, create jobs for others, and become involved in your community,…

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Virtual Reality in Marketing: 5 Benefits Worth Recognizing

Virtual Reality in Marketing

As time goes on, virtual reality becomes more prevalent in the real world. Not only is this true in relation to gaming, which is what many people immediately associate VR technology with, but business as well. In fact, did you know that 75 percent of the most notable brands in the world today use VR…

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Content Scheduling & The Reasons to Utilize It

Content Scheduling

In general terms, content scheduling is the process by which content is uploaded so that it may be published in the future. This has become an incredibly common practice across social media marketing agencies that use Facebook, Instagram, and other such platforms to service clients. Simply put, it has become one of the standard practices…

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7 Audience Research Tips for Digital Marketing Success

Audience Research Tips

By definition, audience research is the process by which one looks at the various characteristics of groups that could become potential consumers. To say that this level of research matters would be an understatement. Case and point, a New York digital marketing agency will conduct research to help local businesses focus on the right groups,…

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6 Digital Marketing Tips for Construction Companies

Marketing Tips for Construction Companies

The construction industry is among the largest in the world today. Not only is it currently valued at well over $1 trillion in the United States, but it’s been supported by many notable names in said industry, AECOM, Kiewit, and The Turner Corporation included. Furthermore, this industry is responsible for the development and maintenance of…

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Digital Marketing for Fashion Companies: 7 Things to Know

Digital Marketing for Fashion Industry

To better understand the fashion industry, consider the following details. Did you know that the industry in question generates more than $470 billion per year in terms of sales? Were you also aware that growth has been seen in numerous regions, not only the United States but France, Spain, and Germany, just to name a…

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What to Know About Gen Z Digital Marketing

Gen Z Digital Marketing

By definition, Gen Z – also known as Generation Z or zoomers – is the demographic that succeeds Millennials. Generally speaking, individuals that fall into the Gen Z category were born anywhere from the mid-to-late 1990s to the 2010s. Though the specifics regarding this generation may vary from one case to another, it can’t be…

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5 Digital Marketing Tools Every Business Needs

Digital Marketing Tools

One of the biggest challenges of owning a business is staying on track with the competition. Not only does this ring true for pricing and services but the marketing efforts put forth on a regular basis. When one thinks of contemporary advertising, social media and blog writing are just a few efforts that come to…

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