Digital marketing has expanded the ways in which businesses deliver content to consumers. Any online or social media agency will agree, though not all content strategies will be the same. From blog posts to video, several options can be used to not only educate the public but generate business over time. When it comes to digital methods and strategies, eBooks are among the longest-standing. As they’ve been so prevalent over the years, they are still used by businesses, specifically for educational purposes. When discussing eBooks for marketing, here is why this content matters.
Ebooks are easy to produce. One of the main reasons why eBooks are used for marketing is that they are relatively easy to create and distribute. This is especially true in regard to distribution, as methods such as printing and shipping need not apply. Email newsletter signups are among the most common ways for eBooks to be issued. With digital content, businesses have the opportunity to keep expenses lower than they would have with traditional media. Furthermore, as there’s no set length for an eBook, a business can keep their content as brief or lengthy as they’d like, though it should be priced accordingly if applicable. Easy production goes a long way in selling the benefits of eBooks.
Ebooks present your brand in the best way possible. One of the challenges of starting a company is branding. What does your company stand for? What are your missions and objectives as a business owner? In terms of your business, how do you stand out from competitors? These are just a few messages that should be delivered to the public as effectively as possible. While eBooks aren’t the only vehicles that can be used for this purpose, they shouldn’t be overlooked, either. Use eBooks to help establish your company, building a brand, tone, and message that carries throughout your long-term marketing efforts.
Ebooks help businesses repurpose content. While on the subject of easy production, eBooks go a long way in helping businesses repurpose content they’ve created in the past. Case and point, a New York online marketing company may have created multiple blog posts on the importance of local search engine optimization in the state. With so many pieces of content focused on a key topic, one may imagine that this would help with creating new content. The information used in said blog posts can be recompiled and presented in a new way, which is where eBook writing comes into play. Repurposing content saves companies time and money, reinforcing the benefits of eBooks for marketing in the process.
Ebooks drive traffic to your website. Are you looking to bring more users to your website? Whether you feel like your business needs work in this respect or is doing well but could use a boost, eBooks go a long way. What’s even more impressive is that eBooks provide you with the right kind of traffic, meaning that users will be more likely to navigate to different internal pages, remain on your website for longer, and complete desired user actions such as filling out a contact form or finalizing a transaction. Not all traffic is going to be relevant to your business, but with high-quality content such as eBooks, rest assured that you’ll generate traffic that matters.
Ebooks build credibility and trust with your brand. Finally, as you invest more time and effort in eBook development, your brand’s credibility and trust in the public eye will grow. One of the main factors that establishes a company as a thought leader is steady content. By attaching your company’s name to a particular topic, the average user will see said company as an authority. Thus, when the user is looking for a certain product or service that you offer, they’re more likely to turn to you for assistance. The importance of digital content can’t be overlooked, especially when it comes to creating a positive reputation. This is all the more reason to focus on eBooks for marketing.
Are you interested in using eBooks for your marketing efforts? It may be in your best interest to partner with a content marketing agency, as they specialize in using content to drive traffic, user interest, and revenue for clients. Moreover, they know how to use a wide array of content, eBooks included, to accomplish their goals. Be sure to speak to a reputable marketing specialist to learn more about leveraging this content.
About fishbat: fishbat is a full-service NY growth marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
