Content Marketing
The Do’s and Don’ts of Writer’s Block Content Marketers Should Know
Mental blocks are more common than content marketing agencies think. When words don’t appear on pages or word documents as easily as they should, this is known as writer’s block. To say that it inhibits one’s creative endeavors would be an understatement. Not only is this true deep in a writing project but even before…
Read More5 Types of Press Releases for Online Marketing Success
What began as a form of what’s now known as traditional media, press release writing has carried over into digital media in a major way. In fact, it’s fair to say that press releases are among the most prevalent forms of promotional content, providing stories and insight to those with certain interests. It’s easy to…
Read More5 Benefits of User-Generated Content to Know
By definition, user-generated content is any sort of content that’s created by users, hence the name, rather than brands or companies. Such examples of UGC include, but aren’t limited to, text posts, social media images, and video reviews. Anyone that frequents social networking platforms, including Facebook, Instagram, and other such sites has come across this…
Read MoreBlogging Mistakes Digital Marketers Should Avoid
Content plays a pivotal role in digital marketing efforts. Among the types of content that digital marketing agencies specialize in are blog posts, which are common among most business websites. Not only do blogs provide said websites with consumer-focused value, but this level of writing can have a strong impact on other facets of marketing,…
Read MoreThe Top 5 Press Release Writing Tips to Know in 2021
In general terms, a press release is a document designed to distribute news to various outlets. There are multiple functions that press releases carry out. These include improving SEO, boosting one’s online reputation management, and providing unique content directly linked to a company, just to name a few. Many Internet marketing agencies specialize in not…
Read MoreThe Do’s and Don’ts of Video Marketing During the Holidays
Did you know that close to ninety percent of businesses use video as a marketing tool? Were you also aware that YouTube, the largest video streaming platform online, has two billion active monthly users? These are just a few statistics that help paint a picture of the importance of video marketing. Simply put, it’s one…
Read MoreContent Marketing: What Is It and Why Does It Matter?
In the business world, content serves numerous purposes. First, it should grab a user’s attention at the onset. Second, it must provide value, whether in regard to education, entertainment, or otherwise. Third, it has to be effective in driving said user to perform a given action, including signing up for a newsletter or completing a…
Read MoreNew Changes to Facebook’s Ad Manager and Platform
Facebook has been making some changes to their platform, and it’s something that marketers need to take note of! Starting in 2019, the social media giant began to roll out changes to their Ads Manager. These updates and new features were designed not only to increase user-friendliness and increase advertising efficiency but also to allow…
Read MoreWhy You Should Use Physical Marketing Materials to Amplify Your Digital Campaigns
With the overwhelming popularity of digital marketing, traditional marketing, also known as physical marketing, tends to get overlooked. Some people think physical marketing materials are a thing of the past and that companies primarily focus on digital channels nowadays. This couldn’t be farther from the truth. Yes, digital marketing is a necessity today, but that…
Read MoreShopping On Instagram Just Got Even Better
If you thought shopping on Instagram was good before, you’re going to be blown away when we tell you how much better shopping on Instagram is now. Instagram is officially launching a new and improved shopping experience with an account called @shop. With Instagram’s new @shop account, shoppable posts are carefully curated across the app…
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