So, you sell sprockets and you work with a Long Island SEO company. And, luckily for you, you rank #1 in sprockets in Google. But nobody’s buying sprockets from your website. So, you lose your mind.
So, you sell sprockets. And, luckily for you, you rank #1 in sprockets in Google. But nobody’s buying sprockets from your website. So, you lose your mind.
However, before you go all Lady Macbeth up in this joint, there is a study out this month which shows that the value of web marketing, particularly, online searches is significantly greater than previously thought. According to a two year study, for every $1 of revenue a company gets from search, they can expect $6 in offline revenue. In other words, web marketing is actually seven times more effective than we once thought.
Although the study only studied paid search, its findings are transferable to organic SEO (and other types of web marketing) as well, since visitors who come to a website from paid search don’t, on average, behave differently from users who arrive from organic search (the only difference is that you can expect to get a lot more visitors from organic search). The takeaway is simple, if you are measuring the efficacy of your web marketing only in online conversions, and you have brick and mortar locations, you’re not getting the whole picture.
So, the next time you look at your web marketing campaign, you’re going to have do a bit more homework to get the whole picture. Are my in-store sales increasing alongside my online sales? Is web marketing driving people to your stores, or is it lagging behind?
Call fishbat Social Media Agency at 855-347-4228 to receive a free quote.
