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Twitter As A Public Relations Tool

​The Public Relations industry has seen fresh changes that will affect the way things are done. Use of Facebook and Twitter as PR tools has become immensely common among companies. Not only is the service free, but it also provides an outlet to reach consumers who have an interest in your company.

The Public Relations industry has seen fresh changes that will affect the way things are done. Use of Facebook and Twitter as PR tools has become immensely common among companies. Not only is the service free, but it also provides an outlet to reach consumers who have an interest in your company.

During the emergence of social media, the PR industry views social media as a competitor to conventional techniques. This was before the widespread use of Twitter. Twitter created a closer link between PR and social media. Twitter is now one of the most effective PR mediums available. This is for a variety of reasons. First of all, Twitter is extremely useful way to reach a large number of people very quickly. Remember the earthquake a few months back? People were learning details about the earthquake from being online much before they were hearing it on the news. This has given a great deal of legitimacy to the medium as well as proved just how much people have come to rely on social media as way to get their information.

Although social media has become a huge part of PR, conventional techniques still play an important role. The main advantage of Twitter is that it has the capability to reach a wide audience immediately and cost-effectively. When the 140 character limit isn’t sufficient, you can link to an article or press release in your tweet.

Twitter also serves as a great place to watch your brand’s online reputation. You are able to see exactly what customers think of your products and/or service. You can reach out to possible customers and make them mindful of your brand. Seeing what people are talking about gives you the chance to resolve problems and issues that may exist. Twitter can serve as a strong channel for providing instant customer service, specifically for inquiries and question/answer forums.

The PR industry is based on knowledge. What better place to gain knowledge and understanding than from your customers’ feedback in an unbiased medium? Utilizing Twitter as a PR tool will have you on your way to your own PR success story.