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What is TikTok? What to Know

What is TikTok

What are some of the visuals that immediately spring to mind when TikTok is brought into a conversation? These can range from dance videos to short-form comedy skits to even instructional videos, among others. Though TikTok initially launched in September of 2016, it wasn’t until the past couple of years that its popularity saw a…

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What is Reddit? A Few Things to Know

What is Reddit

The advent of Internet forums was one of the most vital occurrences to the growth of digital media as we know it today. These websites served as communities for their users to discuss various topics ranging from entertainment to technology to business and everything in between. While forums are still in existence today, it can…

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5 Reasons Social Media Marketing Matters in Real Estate

Social Media Marketing in Real Estate

Real estate is among the most booming industries in the world today. For further clarification, there are a few key statistics to know. For example, did you know that over 800,000 houses in the United States were sold in 2020 alone? Furthermore, in the country, there are over two million people that work as real…

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Twitter Marketing Tips to Follow in 2021 and Beyond

Twitter Marketing

Suffice to say, the social media landscape has grown over the years. From long-standing players such as Facebook to newer names including TikTok, it’s fair to say that there is considerable competition in the digital space. With this level of competition comes a series of options for the average user and the ambitious business owner…

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The TikTok Do’s and Don’ts for Internet Marketing Success

TikTok Internet Marketing Success

To say that TikTok is a big platform would be an understatement. In the social media landscape today, it’s a major player that continues to pick up steam, particularly among younger audiences. Whether for entertainment or educational purposes, this video-sharing app’s popularity can’t be denied. In fact, it’s fair to assume that content marketing companies…

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LinkedIn Misconceptions for Digital Marketers to Know

LinkedIn Misconceptions

LinkedIn is regarded as the largest social media network for professionals. Unlike such names as Facebook, Instagram, and TikTok, just to name a few social media sites, LinkedIn’s primary focus is to help professionals connect. These individuals can belong to the same industries, or even companies, and creating relationships will allow them to explore different…

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Discord: Why It May Be Right for Your Business

Discord for Business

Discord is a messaging platform that was released in 2015. In addition to text messaging, Discord allows users to carry out voice chats and send multimedia files, just to name a few functions. At the onset, this platform was tailored toward gamers, allowing them to communicate during play and create communities that could flourish. However,…

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The Social Media Platforms to Know in 2021

Social Media Platforms

With 2020 coming to a close in a few weeks, businesses would be wise to reevaluate their marketing strategies. This is especially true regarding social media, which covers several platforms of varying scopes. Of course, the way that companies use social media will vary. While many rely on these platforms to generate engagement and foster…

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5 Ways to Improve Social Media Customer Service

Social Media Customer Service

Customer service has evolved beyond face-to-face interaction and phone calls. In the digital age we live in, social media has become an invaluable tool for businesses. At first glance, platforms ranging from Facebook to Twitter to Instagram may not be the most obvious customer service tools. However, with the right strategy, social media can be…

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TikTok: The Basics of Marketing that Generate Results


To say that TikTok is popular would be an understatement. Though it has been in existence since 2016, in different forms, it wasn’t until the last couple of years that it became a household name. In 2018 and 2019, it became the most downloaded app on Apple’s Play Store. Given the fact that TikTok shares…

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