Social Media
Top Short-Form Video Platforms Digital Marketers Must Know
The ways in which the average user consumes content changes over time. For proof of this, look no further than the advent of short-form video content. With such content taking little time to view yet providing value to the user in question, this type of content is nothing short of prevalent online. In fact, it’s…
Read MoreQuora for Marketing: What to Know
The Internet is brimming with information and one of the best ways that it can be consumed is through communication. This is done via a number of platforms, some of which are more well-known than others. Founded in 2009, Quora is one such platform. Designed for the purposes of asking questions and providing answers across…
Read MoreWhy Your Gen Z Marketing Strategy May Benefit from TikTok
For burgeoning businesses, Generation Z is the demographic to focus on. Also known as “Zoomers” or, more commonly, “Gen Z,” this particular generation is defined by users born between the mid-to-late 1990s to early 2010s. Where the Millennial generation ends and the Gen Z generation begins is a topic all its own, and while it’s…
Read MoreDefining the Roles of Social Media in Marketing
To say that marketing methods have changed over the years would be an understatement. Prior to the digital age that we live in today, radio and television were among the most common advertising methods. This doesn’t even begin to touch on print advertising, such as by way of newsprint and pamphlets, just to name a…
Read MoreSnapchat+: What to Know About New Social Media Subscription Service
Late last month, Snapchat rolled out a new premium subscription service for its users. Known simply as Snapchat+, the service in question aims to offer users “a collection of exclusive, experimental, and pre-release features” at a monthly cost. In theory, users will access to features that were previously unavailable, allowing them to get the very…
Read MoreThe Discord Marketing Do’s and Don’ts to Know
When discussing platforms that are designed with messaging and communication in mind, Discord is among the most prominent names in digital media today. However, it’s important to note that this is more than simply a tool for users to connect. It can also help with digital distribution, not to mention fostering business over time. In…
Read More6 Ways to Run a Successful Social Media Audit
A social media audit is defined as the process of evaluating one’s social media health, from a business standpoint, before finding ways to improve it. Not only does this process help business owners understand what they’re doing well on social media but areas where they should focus their efforts moving forward. Social media audits are…
Read MoreYouTube Shorts: What Online Marketers Should Know
Released globally in July of 2021, YouTube shorts is one of the newest video-sharing platforms. Existing under the broad YouTube umbrella, Shorts focuses on short-form video content, hence the name. The content in question may appear limited on the surface, but content creators have been able to leverage the platform in question, bringing more attention…
Read MoreFacebook Post Types: What Social Media Marketers Should Know
Facebook is different from other social media platforms in that virtually any kind of brand can find value in it. Whether you’re the owner of a local restaurant, IT firm, or social media marketing agency – and these are just a few examples to note – this social media platform can work for you. However,…
Read MoreTwitch Marketing: 5 Tips to Get Started
Twitch launched in 2011 and has since become one of the most popular social platforms in the world today. For the uninitiated, this is a live streaming service that brings together users with varying interests. Gaming has become the platform’s main attraction, but other interests including cooking and music have found their own homes there…
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