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Top Short-Form Video Platforms Digital Marketers Must Know

Top Short Form Video Platforms

The ways in which the average user consumes content changes over time. For proof of this, look no further than the advent of short-form video content. With such content taking little time to view yet providing value to the user in question, this type of content is nothing short of prevalent online. In fact, it’s…

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Quora for Marketing: What to Know

Quora for Marketing

The Internet is brimming with information and one of the best ways that it can be consumed is through communication. This is done via a number of platforms, some of which are more well-known than others. Founded in 2009, Quora is one such platform. Designed for the purposes of asking questions and providing answers across…

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Why Your Gen Z Marketing Strategy May Benefit from TikTok

TikTok for Gen Z Marketing

For burgeoning businesses, Generation Z is the demographic to focus on. Also known as “Zoomers” or, more commonly, “Gen Z,” this particular generation is defined by users born between the mid-to-late 1990s to early 2010s. Where the Millennial generation ends and the Gen Z generation begins is a topic all its own, and while it’s…

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Defining the Roles of Social Media in Marketing

Social Media in Marketing

To say that marketing methods have changed over the years would be an understatement. Prior to the digital age that we live in today, radio and television were among the most common advertising methods. This doesn’t even begin to touch on print advertising, such as by way of newsprint and pamphlets, just to name a…

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Snapchat+: What to Know About New Social Media Subscription Service

Snapchat Plus

Late last month, Snapchat rolled out a new premium subscription service for its users. Known simply as Snapchat+, the service in question aims to offer users “a collection of exclusive, experimental, and pre-release features” at a monthly cost. In theory, users will access to features that were previously unavailable, allowing them to get the very…

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The Discord Marketing Do’s and Don’ts to Know

Discord Marketing Dos and Donts

When discussing platforms that are designed with messaging and communication in mind, Discord is among the most prominent names in digital media today. However, it’s important to note that this is more than simply a tool for users to connect. It can also help with digital distribution, not to mention fostering business over time. In…

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6 Ways to Run a Successful Social Media Audit

Social Media Audit Tips

A social media audit is defined as the process of evaluating one’s social media health, from a business standpoint, before finding ways to improve it. Not only does this process help business owners understand what they’re doing well on social media but areas where they should focus their efforts moving forward. Social media audits are…

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YouTube Shorts: What Online Marketers Should Know

YouTube Shorts

Released globally in July of 2021, YouTube shorts is one of the newest video-sharing platforms. Existing under the broad YouTube umbrella, Shorts focuses on short-form video content, hence the name. The content in question may appear limited on the surface, but content creators have been able to leverage the platform in question, bringing more attention…

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Facebook Post Types: What Social Media Marketers Should Know

Facebook Post Types

Facebook is different from other social media platforms in that virtually any kind of brand can find value in it. Whether you’re the owner of a local restaurant, IT firm, or social media marketing agency – and these are just a few examples to note – this social media platform can work for you. However,…

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Twitch Marketing: 5 Tips to Get Started

Twitch Marketing

Twitch launched in 2011 and has since become one of the most popular social platforms in the world today. For the uninitiated, this is a live streaming service that brings together users with varying interests. Gaming has become the platform’s main attraction, but other interests including cooking and music have found their own homes there…

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