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Social Media

New Changes to Facebook’s Ad Manager and Platform

Facebook ad manager changes displayed on a laptop on an outdoor table

Facebook has been making some changes to their platform, and it’s something that marketers need to take note of! Starting in 2019, the social media giant began to roll out changes to their Ads Manager. These updates and new features were designed not only to increase user-friendliness and increase advertising efficiency but also to allow…

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Digital Marketing’s New Frontier: The Art of Using Cannabis Influencers Over Ads

Graph showing the different platforms and tactics used by a cannabis digital marketing company

Cannabis: one of the fastest-growing industries in recent years. As it stands, the number of states that have legalized recreational cannabis now outnumbers the number of states that it’s still illegal. Unlike traditional health and wellness brands, cannabis brands face difficulties when it comes to advertising. Cannabis companies are now turning to influencers to grow…

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Shopping On Instagram Just Got Even Better

Girl using her credit card to shop on Instagram

If you thought shopping on Instagram was good before, you’re going to be blown away when we tell you how much better shopping on Instagram is now. Instagram is officially launching a new and improved shopping experience with an account called @shop. With Instagram’s new @shop account, shoppable posts are carefully curated across the app…

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How to Advertise on Facebook for Real Estate

As a real estate agent, you know the importance of advertising. Let’s face it, how can you sell a house if you have no one to sell it to? To expand your reach and advertise to a bigger group of potential clients, add Facebook to your list of promotional tactics. On average, individuals spend 35…

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Return of the Tweet: What the Twitter Ad Revenue Jump Means for Marketers

Twitter is becoming more and more of an attractive destination for digital marketers. Read on for some extra tips on how to advertise on Twitter. Twitter, the social media platform founded in 2006, is becoming more and more of an attractive destination for digital marketers. Twitter’s ad revenue has increased by 18% year-over-year, its ad…

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How to Market to Millennials

While some may refer to them as broke college grads, Instagram famous 20-somethings, or the ones who normalized tattoos in the workplace, others might simply call them “millennials.” They are young with money ready to spend, whether it be from parents or their new jobs, and they are definitely the ones you want to target…

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How To Advertise a Small Business on Social Media

77% of consumers are more likely to buy from brands they follow on social media. One of the most common ways to promote businesses is through social media advertising. Every business is on at least one, if not all, social media platforms. As a small business, it’s especially important to be on social media and…

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How to Advertise Your Business on Twitter

Twitter sees over 500 million tweets per day and is the go-to news and information platform, making it vital for business marketing. No one will deny the importance of social media in today’s society. The prevalence of businesses using social media increases each and every day. Having a strong social presence on Twitter will do…

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