Social Media
The TikTok Do’s and Don’ts for Internet Marketing Success
To say that TikTok is a big platform would be an understatement. In the social media landscape today, it’s a major player that continues to pick up steam, particularly among younger audiences. Whether for entertainment or educational purposes, this video-sharing app’s popularity can’t be denied. In fact, it’s fair to assume that content marketing companies…
Read MoreLinkedIn Misconceptions for Digital Marketers to Know
LinkedIn is regarded as the largest social media network for professionals. Unlike such names as Facebook, Instagram, and TikTok, just to name a few social media sites, LinkedIn’s primary focus is to help professionals connect. These individuals can belong to the same industries, or even companies, and creating relationships will allow them to explore different…
Read MoreDiscord: Why It May Be Right for Your Business
Discord is a messaging platform that was released in 2015. In addition to text messaging, Discord allows users to carry out voice chats and send multimedia files, just to name a few functions. At the onset, this platform was tailored toward gamers, allowing them to communicate during play and create communities that could flourish. However,…
Read MoreThe Social Media Platforms to Know in 2021
With 2020 coming to a close in a few weeks, businesses would be wise to reevaluate their marketing strategies. This is especially true regarding social media, which covers several platforms of varying scopes. Of course, the way that companies use social media will vary. While many rely on these platforms to generate engagement and foster…
Read More5 Ways to Improve Social Media Customer Service
Customer service has evolved beyond face-to-face interaction and phone calls. In the digital age we live in, social media has become an invaluable tool for businesses. At first glance, platforms ranging from Facebook to Twitter to Instagram may not be the most obvious customer service tools. However, with the right strategy, social media can be…
Read MoreTikTok: The Basics of Marketing that Generate Results
To say that TikTok is popular would be an understatement. Though it has been in existence since 2016, in different forms, it wasn’t until the last couple of years that it became a household name. In 2018 and 2019, it became the most downloaded app on Apple’s Play Store. Given the fact that TikTok shares…
Read MoreHow to Use Social Media During the COVID Crisis to Stay in Touch with Clients
To say that social media is essential during the current COVID crisis would be an understatement. The fact that there are over 3 billion users on social media, across various channels, is a testament to its prevalence. The most common uses for platforms such as Facebook, Twitter, and Instagram are general, including staying in touch…
Read MoreNew Changes to Facebook’s Ad Manager and Platform
Facebook has been making some changes to their platform, and it’s something that marketers need to take note of! Starting in 2019, the social media giant began to roll out changes to their Ads Manager. These updates and new features were designed not only to increase user-friendliness and increase advertising efficiency but also to allow…
Read MoreDigital Marketing’s New Frontier: The Art of Using Cannabis Influencers Over Ads
Cannabis: one of the fastest-growing industries in recent years. As it stands, the number of states that have legalized recreational cannabis now outnumbers the number of states that it’s still illegal. Unlike traditional health and wellness brands, cannabis brands face difficulties when it comes to advertising. Cannabis companies are now turning to influencers to grow…
Read MoreShopping On Instagram Just Got Even Better
If you thought shopping on Instagram was good before, you’re going to be blown away when we tell you how much better shopping on Instagram is now. Instagram is officially launching a new and improved shopping experience with an account called @shop. With Instagram’s new @shop account, shoppable posts are carefully curated across the app…
Read More